Example of a Challenging Problem:
Rear-End Car Collisions: There are a very large number of rear-end collisions on American roads, which actually comprise 30% of all collisions. Different groups of people will drive solution concepts based on their own experience and education:
Car Manufacturers focused on capabilities of the car, utilizing engineering, material science and other physical sciences:
Monitoring Tire Pressure
Tire tread and structure
...but this wasn't enough, so...
Human Factors Engineers began to look at capabilities of the driver:
Blind Spot Warning
These things are valuable, but they treat the driver as being inadequate for understanding their surroundings, quickly and accurately.
...but this wasn't enough... the person is still the problem, so...
Autonomous Car Manufacturers seek to take the person completely out of the equation, but why is that necessary? It could be a cynical view, i.e. the drivers are:
focused on their phones
are too slow
This is a huge jump, but perhaps one of the main goals is actually to just sell more cars.
Put a location tracker inside the bag.
Use a bluetooth alarm to go off when the bag is more than a specified distance from the owner.
While these steps could be effective, the thief could always take out the camera gear and discard the bag.
The owner wants to protect their camera gear, often with expensive camera bags. Those bags look very professional and stylish, but they become easiily recognized for the possible value stored inside. So, they want a camera bag that will provide good protection, but they also want a cheap, unassuming bag.
Separate the requirements by "disguising" the outside of the bag to look like a common diaper bag. So, you end up with a bag that does a great job of protecting the gear, without inviting attention. This addresses the element of "motivation", i.e. no one wants what is typically inside a diaper bag.